Batu Cet is a Partner at Industry Rockstar Services, a company he has built over fifteen years from solo outreach caller to a team with dozens of active agents. The firm handles inbound and outbound calling, virtual assistant work, and AI automation for business owners, real estate professionals, public speakers, and marketing agencies across Canada, the US, and other markets. Batu started doing outreach calls at age sixteen and later partnered with client Kane Minkis to build the broader service firm.
The conversation covers how AI tools like ChatGPT, Gemini, and Claude have changed what a single virtual assistant can accomplish, and what that shift costs a service business in raw revenue. Batu explains why he chose to absorb that loss rather than resist the change, and how he turned AI automation into a new service line, building robocalling systems and AI-assisted response tools for clients who want them.
The most useful thread in the conversation is about the sales resistance Batu runs into most often. Decision makers who built their businesses through hard work tend to believe they have to do everything themselves, and getting past that mindset is harder than any technical setup. His closing advice is practical: take a full inventory of what you and your team are doing, identify what is consuming the most time, and decide what someone else could simply do for you.
Batu Cet is a Partner at Industry Rockstar Services, which he built over fifteen years starting from outreach calling work he began at age sixteen. He later partnered with client Kane Minkis to expand the firm into a full-service operation covering inbound and outbound calling, virtual assistant staffing, and AI automation. The company works with clients across Canada, the US, and global markets.
Full transcript of the conversation, published verbatim. Speaker labels come from the recording itself, not from an automated guess.
Nathan Smith:0:01
Hello everybody, welcome back to the Why Marketing Sucks podcast. I have Batu here with industry. Excuse me. Let's restart that one. I always either mess up the name or mess up the name of the company. All right, restart. That's why we got those editors, right? All right. All right, everybody, welcome back to the Why Marketing Sucks podcast. We have Batu here with Industry Rockstar Services.
Batu Cet:0:08
No worries.
Batu Cet:0:14
No are we.
Batu Cet:0:20
Exactly, exactly.
Nathan Smith:0:31
Batsu, it's great to have you here. Introduce yourself, tell the people who you are and what you do.
Batu Cet:0:33
You. Yeah, of course, of course. again, my name is Batu, Industry Rockstar Services. we're a company that focuses on taking away the busy work from our clientele. And we started off basically about fifteen years ago just doing outreach calls. It was just made constantly calling our for our clientele, whether it was confirmation calling, sales calling, whatever it might be where I had to reach out to anybody. And I thought Why not expand on the services we do and bring in a team to do so? So as years passed, we started to grow and I partnered with what one of my clients as well, Kane Minkis, who is the owner of Industry Rockstar, and we created Industry Rockstar services where we essentially do everything inbound calling, outbound calling, virtual assistant services. If there's something that can be done with a computer at home, we can do it for you, essentially. Literally anything.
Nathan Smith:1:24
That's awesome. So you said you've been in business for fifteen years.
Batu Cet:1:26
Yes, yes. I've been doing this type of work technically since I was sixteen. I'm thirty-five now. but this actual line of work that I've been dedicated to this specific role has been fifteen years, slowly growing from just being a sole proprietor and just a private contractor doing my own thing to what I have today, basically.
Nathan Smith:1:45
Okay. Awesome. Now you already said like basically if if if it could be done on computer, you can get it done, but is there anyone in particular that you are marketing towards that you go after in terms of like the types of clients, or is it really anyone and everyone?
Batu Cet:2:00
It's basically anyone. For me, it doesn't matter what the type of clientele is in terms of their industry, location, even language, there's no limitation because I bring in agents from around the world that are capable of a plethora of tasks. And when it comes down to it, all forms of businesses require some form of either back end work, administrative work, call work. There's always gonna be a need for the services that I provide for the clientele.
So it doesn't matter what my client tells I have people in real estate, I have people who are public speakers, I have people who are helping out with putting people in homes, I have people with with accounting, it doesn't matter. It doesn't matter what the client business is.
Nathan Smith:2:38
And you operate in pretty much any country that you can get in touch with people with, correct? That's awesome. So you
Batu Cet:2:44
Yeah, pretty much. Most of the clientele are in Canada and the US right now, but we're looking to expand as further as possible.
Nathan Smith:2:51
Okay. That's I mean, that's very unique in terms of you don't necessarily have a nation you can work with anybody. You can work from anywhere and you can work with anybody in any location.
Batu Cet:2:57
Exactly.
Batu Cet:3:01
Mm-hmm. Exactly.
Nathan Smith:3:03
That's is honestly, you're one of the first people I've talked to that has that open wide range of just like anybody and everybody. That's I mean, I have so many questions there, but well, I mean kind of how has that evolved? What did it start with anybody and everybody or has the has the services expanded into that since you've grown?
Batu Cet:3:14
Yeah, yeah. I'm open for Go ahead.
Batu Cet:3:27
Well, the services I provided could have been anybody and anybody since the beginning, but I did limit myself to just real estate clients and public speakers in the beginning. but th I just kind of opened up the box and thought, Why not? anybody? So but in the beginning it was just real estate and public speakers.
Nathan Smith:3:44
Okay. And what is your current offer? What does that look like?
Batu Cet:3:47
depend for the services we provide? it depends on the client. it's a very custom made service the portfolio that we provide them. It really depends on what they're looking for. You know, you could have a mom and pop shop that just needs someone to man the phones for them, but they need someone to be there twenty four seven to answer the calls, and they just can't afford to bring in someone all the time.
Nathan Smith:3:50
Yes.
Batu Cet:4:09
So what we have is an inbound team that's already working with a plethora of other clientele. So they're not gonna be paying for the actual person to stay in and answer the calls. They're just gonna be paying for the time that they're on call for that client, making it affordable for the mom and pop to do inbound calling whenever they need it. And we could be as a reception desk for them too, making them seem a lot more official than just a basic mom and pop shop that they have a a bigger reach. And on top of that, it could be as as arduous as a whole team of virtual assistants helping with a back end of real estate companies to process their orders, to help them out with paperwork, to put in listings on realtor.ca or whatever it might be. So it really does vary depending on what the clientele is and what they need and their budget as well. I'm very flexible with budgets. Very flexible.
Nathan Smith:4:54
Okay, so it it sounds like if pretty much if they have a task, you can you have a person who can complete it based off of what they're looking to achieve, what the budget is, and you'll pretty much work with them to make sure it happens. I mean, that is like you have one of the most unique offers I've heard in a while in terms of just like anybody and everybody. It's so I mean that opens up plenty of questions I have for you just around marketing in general. So like how are you getting in front of people? How are you doing like how are you getting clients right now?
Batu Cet:5:05
Exactly, exactly.
Batu Cet:5:23
Right now, many methods. we either go word of mouth with our affiliate programs, I even kind of entice my clients to get involved with it too. Whenever I provide a service with someone they're happy about it, I just let them know, hey, you can make money off of me too, if you just let people know about our services, make the connection and you'll make a certain percentage off of our revenue. So why not help me out?
So that's been a great revenue stream. I'm bringing in word of mouth is the best way. my partnership with Industry Rockstar and Kane has also been a great revenue stream too. He's got a ton of people that he does lessons and teachings and courses for, and a lot of them are business owners, entrepreneurs, or sole proprietors or partnerships. So a lot of them do need our assistance in that realm, and we do help them out in any facet that we can. And another method has been cold outreach and advertising as well. I've utilized my those plethora of virtual agents that I have in my employee to start collecting a list of possible clientele out there and then reaching out to them on a constant basis, just in the background. They're calling right now to try to get me new clients and book the meetings for me. The cold calling unfortunately has been the least successful, but if I have the assets and I have the ability, why not take advantage of it? So I've gotten a few clients that way too.
Nathan Smith:6:33
So you mentioned the coal calling is the least successful. Why do you think that is?
Batu Cet:6:37
Unfortunately a lot of people don't like getting sales calls out of nowhere, which is unfortunate. So we're thinking about adjusting it in different ways and utilizing different methods to do so. one of ours has actually been just like you, starting a podcast. that's been a great way to meet people, learn more about them. I've always wanted to start a podcast anyway, not just about business, but about how to manage your finances and be more self sufficient. So, you know, this has been a great a avenue of meeting new clientele to work with in the future as well. So again, just anything that I can do.
Nathan Smith:6:41
Yeah.
Nathan Smith:7:07
That's all so I know like in terms of reaching out to people, that's another question I g I guess I have to ask is like when you're reaching out to people to get on your podcast, are you narrowing it down to a specific type of person or are you just like just blasting it out to anybody with a business? Yeah. Okay. So you have
Batu Cet:7:23
Anybody with a business basically. We have not been yeah. We have that advantage. Yeah. Yeah, exactly. A lot of people have to be niche, but I don't. Yeah.
Nathan Smith:7:29
Yeah. No, it's a very unique advantage. Have you I know that's fantastic. Have you, now you talked about partnerships and stuff like that. Have you tried to have partnerships with marketing agencies or anything like that where you could tap into helping support their teams?
Batu Cet:7:47
Yes, we have a lot of marketing agents utilize AI and a lot of tools in order to get attention out there for their clientele. But there's always that human element that they require in terms of maintaining the AI software or even a gathering list in a more natural sense and making sure to contact these c these potential clients for their clients over the phone and making it a more natural customer service type environment. So although the sphere has become a lot more AI oriented and automated, it still needs our intervention. intervention occasionally with being over the phone and speaking to people on a more direct level, because a lot of people still don't like to talk to robots. So they still need that human element. So yeah, we have definitely been working with marketing agencies out there by giving them a team of individuals to help them out with outreach in any way they can. And even outside of the scope of their actual services they provide their clientele, we help them out with back in administrative work that they need to maintain their business too or invoicing.
Nathan Smith:8:25
Yeah.
Nathan Smith:8:43
That's fantastic. How has AI evolved your business? It seems like it's obviously intertwined in pretty much everything you do now.
Batu Cet:8:44
Yeah.
Batu Cet:8:52
Yeah, well AI is definitely under time what we do because we like to make sure that we utilize it to streamline processes. to give some examples, if I have a VA that's working in the back end admin, answering emails and responding to people, they utilize systems like ChatGPT, Gemini, Claude in order to create a certain rule and bot that is been able to abs absorb a bunch of information and adapted itself to becoming basically the mind of somebody else. So they adapted it based on the the the requirements of that individual and the responses that they usually give. And all they do is just plug in the question that the customer asked and boom bam something pops out. Of course there might be some customization that they do the human touch is always important, but it saves them a significant amount of time instead of generating emails from scratch every single time they get a message. Same thing with live chats but on top of that there's also benefits for AI in terms of outbound calling The scripts that we have to generate for our clientele used to take us hours because we had to pinpoint details and construct the grammar properly. We had to make it so that it flowed as well. Now all we gotta do is just use Chat GPT, plug in some prompts, plug in some details, and boom, we got a script in five seconds, saving us so much time and focusing more on the calls themselves rather than the preparation. Many many other ways that we use AI tools. Any way that we can to streamline.
Nathan Smith:9:54
Yeah.
Nathan Smith:10:12
Has that scaled your team in terms of do you need more people to handle the the AI that they're working with? Or have you able to scale down the amount of people that you actually have on your team because of AI?
Batu Cet:10:23
Well, there has been some parts where I've had to scale down due to the fact that these efficiencies create a far more faster approach to our services, thus leading to less client less less staff needed. But there's also been other facets where I've had to increase the number of staff because of the the number of people that want natural actual human beings to do their outbound calling. I've had to bring in more people on that facet. But back in admin has taken a hit. One VA can now do what three VAs used to do because of the advantages.
But rather than letting that scare me, because unfortunately when that comes down to it, it it does lead to a revenue loss for me due to the fact that I have less VAs working on the work. So Unfortunately it has been a detriment to overall revenue, but instead of just letting it stay that way, I've adapted and I've embraced AI and I've been utilizing and now we also provide AI services to people too. If they want a robocall, we can help generate that for them, completely generate the system that they can utilize and all they would end up having to pay for is just maintenance and upkeep of the system and of course the minute charges for the calls. And we've also assisted people in creating the mines that I mentioned previously. Our VAs would be able to help them generate those mines for them so they can use it later. Again, it does take a hidden revenue overall when it comes down to it, but I can't fight against AI. AI is not going anywhere. It's just going to accelerate. Might as well adapt and bring it part of the fold. So that's what I did.
Nathan Smith:11:46
That's very interesting. What would you say right now is probably like what is the most popular type of like AI agent that your agency is building for people?
Batu Cet:11:56
I would say that the most popular would be the robocalls, because that creates a significant cost reduction when it comes to outbound calling. If one robocall can do what ten agents can do, saving a plethora of time. Unfortunately, again though, not a lot of people like robocalls. So this is more exclusive to the clientele that are okay with the fact that people are not too happy to hear from them. So like sales calling and telemarketing type work, as well as people that are okay with just general information dumps like
Nathan Smith:12:12
Yeah.
Batu Cet:12:24
You get a robo call saying, Hey, this thing is coming up soon, be prepared for this. We just wanted to let you know. Hope you have a great day, stuff like that. But generally speaking, most of the people that wa do outbound calling prefer a live human. But outside of that scope, the most popular would be the robocaller with the AI tools.
Nathan Smith:12:42
Okay. Now you mentioned cold calling for you isn't working as much as you want it to be. You have all the VAs to do kind of the cold email outbound, which has led you to kind of going into the podcast to try to get in front of people a little bit more. So outside of the podcast, what do you have planned to try to market the agency and get more clientele in the future?
Batu Cet:12:47
Mm-hmm.
Batu Cet:13:05
my other plans outside of the podcast is going to be focusing more on partnerships as well. basically working with any kind of client or business partner that has access to a database of individuals that'd be interested in our services or perhaps a service that they could provide me at a d at a discounted rate where they'd be able to help me find more clients themselves. Basically letting the experts do what the experts do in terms of helping me get clientele, you know. My team is the best at helping people in the back end and running infrastructure and keeping the busy work away from people. So I need an expert to help me get more attention to us. So utilizing that essentially.
Nathan Smith:13:42
That's super interesting. And I still love the fact that like you can go after anybody and everybody, 'cause my agency I have pretty niche down in terms of like the industries that I work with or the clientele that I wanna go after. so no, it just makes me a a little bit jealous of like just reach out to anybody and everybody and just see what works and what doesn't work.
Batu Cet:13:43
Yeah.
Batu Cet:13:46
Yeah.
Batu Cet:13:52
Magine.
Batu Cet:14:01
Yeah, exactly. I w I I I get that a lot. It it is unfortunate a lot of people have to be a little niche, sadly. but hey, who knows, maybe in the future you'll be able to expand yours as well with different types of services. Who knows?
Nathan Smith:14:14
Absolutely. Have you tried anything with like social media or SEO or ads or anything like that? Does that have any benefit in terms of getting in front of people for your agency?
Batu Cet:14:24
Yes, and it's actually been great for our affiliates too. I I have a social media account going on right now that's run by one of my VAs completely from the ground up. I I basically have no involvement anymore as they know my business front to back. They know exactly what articles to put up out postings, responses. I'm completely hands off when it comes to the social media and is basically a money generating machine, you know, affiliates just coming in, clients are coming in through it. So we're just basically making a profit out of it by just making posts.
Nathan Smith:14:35
Yeah.
Batu Cet:14:51
bay letting people know about upcoming events that Kane might be having or one of my clients has has got another thing going on with a product that's being released. Hey, are you guys interested in this? So utilizing media s social media has been a great way of making profits through affiliates and making a few clients as well. Yeah.
Nathan Smith:15:09
That's awesome.
Cool. So what is in terms of like obviously you said your AI isn't going anywhere. You're adapting with it. You're going full, pretty much all gas, no breaks with AI. What do you think the next phase of AI looks like and what people are actually going to be able to utilize or want to be worked into, either helping them out or just like taking things off their plate? What do you think that next phase looks like?
Batu Cet:15:17
Mm-hmm.
Batu Cet:15:36
It we're from what I'm seeing here, it seems that automation is definitely skyrocketing. And we are gonna get to a point where it's yeah, it's gonna be basically running anything that that is monotonous work, that's repetitive work, and it's gonna get to a point where we can pretty much let AI do everything. But a lot of people are afraid of the fact that that's gonna take over their careers and there's gonna be no prospects for humans at all.
Nathan Smith:15:41
Yeah. Yeah.
Batu Cet:15:59
And that's not the case. Well we we don't live in the Terminator world, we don't live in the Ghost in the Shell world. There's not gonna be a pr a world where AIs are gonna be taking over everything because everyone always wants the human touch. There's gonna be a plethora of people out there, either uncomfortable, unsatisfied, or just plain not willing to work with AI and want to deal with humans instead. Especially when it comes to calling. No one wants to talk to a robot over the phone. It is the most aggravating thing. Everyone's always Pressing zero whenever they call a place. No one wants to do that. Even if things change, even if the environment changes, that's not gonna change. It it's the same thing when it comes to vinyl when listening to music or other forms of like newspapers when listening to the new or reading the news. There's a lot of things that are gonna stay niche and never gonna go away. And I believe the human touch when it comes to customer service and outreach is one of those things, and there's still gonna be a plethora of jobs out there. You just have to unfortunately adapt to the changing environment.
I just hope that somebody doesn't go overboard and create the Terminator type situation of the robot overlords. That would be unfortunate. But you know, we'll see. We'll we'll see about that one.
Nathan Smith:17:08
Well you still no, like you said, you still need the human touch point in terms of like somebody has to control that AI, somebody has to teach that AI what to do. and you can have one person basically feel the capacity of three now. But if that person doesn't know how to control the AI or build the AI, then it's pretty much useless. And there's also people that I'm sure this is something you tap into of like old school, pretty much traditional business owners that don't want to touch it at all, but they
Batu Cet:17:13
Jack.
Batu Cet:17:25
Yeah, exactly.
Nathan Smith:17:38
their kids or somebody's probably telling them like, hey, you need to automate this. It'll save you money. And they're like and they're like, cool. If somebody could do it for me, yes. But like I'm not going to take the time to learn it. I'm not going to take the time to implement it. It is that kind of something that you've been able to tap into? Is that even like a space? Or am I just kind of making things up?
Batu Cet:17:58
No, I know that is the space. And I I believe everyone should be a part of that space. I mean i it would depends on what kind of industry you're in and what you're working with and what AI is going to be taking over for you in that industry, but everyone should be accepting of the change that's happening. Yeah. There were a plethora of people in the past that didn't want newspapers to be a thing because stonemasonry was important. There was a plethora of people in the past that thought the internet was gonna destroy all jobs and that no one was gonna be able to do anything. It actually expanded the number of jobs that we can do.
And the connections we have with people. I mean I I I've I'm in my I'm in my room right now. I d I never leave my room 'cause I'm always working here. Because of the internet. So there's always gonna be a change that's scary, that's gonna probably change things for you at the core of what you do, but you have to be willing to adapt or else you're adapt or die. That's as simple as that. Adapt or die.
Nathan Smith:18:34
Yeah.
Nathan Smith:18:50
Pretty much. I mean, I could tell you right now, like somebody like my father, he no longer works because he doesn't have to, but like his last job was doing sales. And I r I literally remember the day that he can't that he stopped working. And I asked him why, because this guy is the he's the hardest working man I've ever met in my life. but really what it boils down to he's such an old school guy, he hated he hates technology and doesn't want to adapt to it. So like AI I guarantee you he's never even used it. but
Batu Cet:18:51
Yeah.
Batu Cet:18:58
Mm-hmm.
Batu Cet:19:09
Mind it.
Nathan Smith:19:20
Pretty much what it evolved into is they wanted him to use the tools and like all the different technology that they had. He was just an old school sales guy. Like he crushed it. But basically, when they put it in a way that like you're either going to do this or you're not gonna work anymore, he was like, All right, I'm not gonna work anymore. That's what like made it come to mind of like there's definitely people in terms of like actually the business owners that had that same mindset. But you could tap into it, like somebody who owns a storage unit facility.
Batu Cet:19:27
Mm-hmm.
Batu Cet:19:45
And red.
Batu Cet:19:49
Mm-hmm.
Nathan Smith:19:50
And has been doing it for probably twenty plus years, but they have no idea that they could use AI to like build in automated text messages to like upsell people or just to get them to renew what because they don't underst they don't know that they have to renew or just get new in front of new people. Like I'm sure there's so many opportunities there that you could tap into. obviously it seems like you have, but now my brain's just going crazy with all the different ideas of like how many different things there really are for the services that you offer.
Batu Cet:20:04
Exactly.
Batu Cet:20:10
Yeah.
Batu Cet:20:17
Yeah. If you got any more, throw throw them my way. I'm always open to new ideas. I mean, hey, I'm not gonna say no. Yeah, for me, when it comes down to it, business is not a battlefield. Business for me is a a a a kind of a a garden with possibilities. You know, th there's my flowers that I have here and there's a bunch of flowers over there that somebody else might be interested in, but I'm not gonna compete with those flowers. I'm just gonna work with those flowers.
Nathan Smith:20:20
Ha ha ha.
Batu Cet:20:41
Because for me, whenever I see a a a a person that works in the same sphere as me, I don't see a competitor. I see a potential partner, someone that can help expand my business. Either I can white label them or maybe even purchase their services outright and utilize whatever system they might have to my advantage or whatever VA team they might have to my advantage too. Doesn't matter for me. I don't see competitors, I just see possible partners. So I feel the same way when it comes to AI and technological advancements.
I just see possible opportunities with things that could help me build my business and grow. I'm not expecting to be like Elon Musk or or the guy that owns Amazon. You know, I don't want to be a a billionaire that sounds like an exhausting venture. I just want to make enough so that I'm comfortable. So business for me is not cutthroat. I just want to do the best that I can for the people that are under my employee and for myself and my family. And that's it. So I'm gonna take every opportunity I can. No, I'm not gonna say no. Yeah. Yeah. No, thank you.
Nathan Smith:21:34
I agree. I mean, hats off to you for that one. In terms of, because we've talked about a lot of the different things that your services utilize, but when you are getting in touch with people and you're doing the sales, what kind of pushback do you get that you have to work against to try to get them to understand that your services are valuable?
Batu Cet:21:53
I a lot of the pushback comes in from either people not understanding the scope of the necessity of our services and feeling as though they're a one-man army. You know, whether it's a large conglomerate or medium-sized business or a small business, the decision maker is someone that got there through dedicated hard work and a lot of grit. So it's very hard for them to let go of that grit and hard work and delegate tasks to the appropriate people.
And that's what we do, you know, where we take away the grunt work from people. We take away that heavy load and give it to somebody else so it's lighter for the leader. But the leader has the mentality that I have to do everything. I everyone's gonna mess it up but me. I gotta be the guy that does it. So getting past that mentality has been the most difficult part. And whenever I do, they're always so relieved. I can't believe Bibat, I'm just I'm I don't have to do this anymore. I can spend more time with my family. This is incredible. Thank you. It's just getting past that threshold. And I get it too, because Believe it or not, even though I have so many agents under my employee and I do take advantage of their services to help me, especially in the beginning when I first started this out, I was a one man army too. I'm still one man armying a bunch of stuff I could delegate to other people because I just I just want to do it. Getting past that has been the most difficult part for sure.
Nathan Smith:23:12
Okay, that makes sense. How many people do you actually have on your team?
Batu Cet:23:13
Mm.
Batu Cet:23:17
Currently actively, we have a few dozen agents currently working for us. the inbound team is over 20 that is able to take in calls. for the outbound calling team, we have about 10 to 12 that are on call to make calls whenever we need to. We have a few people running the automated systems that we have for outbound robocalling and autodialing, so a few more there. And for other VA services like backend administration and so on and so forth, we have a few dozen other people working for back-end work there, either collectively kind of shift.
Work kind of just sharing a client, I can do this hours here, I can do this hours here, or one VA handling the whole responsibility. It's like a very big mix and match. Our services are very, varied depending on the client. It's it's basically kind of a done for you type service where we make it as custom as possible for the client. So it's all over the place. But I would say we are dozens of active agents at the moment, and we could bring in because we we have basically have in the background thousands more essentially. Because of the partnerships that I've created and the revenues that I have tapped in terms of agents and other people that could bring me services and systems. Essentially I can bring you a new agent depending on how complicated you want it within a few hours to a week. And it we have a untapped potential with thousands of different potential agents. So a lot.
Nathan Smith:24:35
Now when you say a few hours to a week, that's a pretty big time difference. Like what takes a week to build?
Batu Cet:24:37
Yeah, yeah.
Yeah. That really depends on the complication of the agent. That actually I just had a meeting with a client client that r is one of the more longer ones. because of the fact that they needed an EA that had a lot more experience, that was a lot more dedicated to the job, that had a lot more qualifications in terms of utilizing certain systems. They needed somebody that would be able to basically be the right arm for their CEO and do everything that was required in terms of booking, email management, possible potential project management, a few miscellaneous tasks here and there. So in order to find the right qualified agent for that, I can just bringing any Joe Schmo that has basic experience, I need to find someone that is highly qualified. So unfortunately that takes a little bit longer, which is usually about that week to week and a half type range. But for a few hours, if you just need someone to do basic outbound calling or a very menial task that doesn't require too much dedication, or if you get lucky and I already have someone in my employee that's now available that has those high qualifications, I can get you someone within a few hours.
Nathan Smith:25:47
Here your your video actually is pause. See if you can turn it off and then back on and maybe it won't be frozen anymore. It's not off, it's it's it's fro it's been fro it's just a couple minutes. You were talking, so I didn't want to interrupt you.
Batu Cet:25:52
my video's five?
Batu Cet:25:57
okay. Has has it been like that the whole time?
Batu Cet:26:03
okay, okay. Is it good now? Am I good? No. Okay, let me turn it off and
Nathan Smith:26:06
No, it's still frozen.
Yeah, try that.
Batu Cet:26:17
I mean okay, good. Okay.
Nathan Smith:26:17
No edit this portion out.
Batu Cet:26:27
Yeah, turn back.
Batu Cet:26:40
Weird. Hm. Would it be okay if I leave and come back in or would that cause problems?
Nathan Smith:26:46
I think since it's recording, I don't know how exactly that works.
Nathan Smith:26:56
Let's see.
Batu Cet:26:59
There we go. Finally Okay. I just unplugged it and replugged it. Am I moving now though? Awesome. Sorry that.
Nathan Smith:27:04
Yeah, you're good. you're fine. I didn't want to interrupt you like while you were talking. But all right, cool. We can we can get back to it. All right. So there's a few different things that you called out in terms of adapting to AI, going pretty much like I said, all breaks, no gas with it. You have the ability to target anybody and everybody. you do get a little bit of pushback. We talked about the kind of like the next phase for it, but I do have a question for you.
Batu Cet:27:11
Thank you. Thank you.
All right. Fantastic.
Nathan Smith:27:38
So in terms of like I own a marketing agency, if I were to come to you, like what kind of agent would you build for me to to actually I'll just end it there. Like what comes to mind of like how you could help me?
Batu Cet:27:53
to mine up how it can help you with a marketing agency is would you require assistance in regards to the actual like provides work that you provide your clients in terms of marketing or do you require assistance more for a maintenance of your business or maybe a combination of
Nathan Smith:28:06
Say a combination of both.
Batu Cet:28:07
Okay. Well in that case, I would have a usually have a fifteen to thirty minute meeting to go through the details of exactly what you're looking for. So I would find out through that meeting exactly what you need, asking you firstly, in terms of your backend services, what is the a task that you need to delegate, the roles that are taking over, something that either yourself or somebody that's a little bit more qualified in your team that's handling that they shouldn't be handling.
And then we'd organize based on the availability and skills of either on top A VAs that I currently have or ones that I can get for you relatively quickly, find out the tasks that we can take away from you and then create that role based around those tasks. Usually it takes only a few minutes to find out very quickly to assess, and I'd be like, let you know, okay, a VA can do this, this, this, this, this, and this for you. And then you all we require is just a little bit of training to let them know how you do things and how you want them to do things. And then simple as that, we get one VA for them. And then for the services you provide your other clientele.
We would be able to help you out in terms of marketing for any form of outreach that you'd be able to do, especially in terms of over-the-phone outreach, delegating scripts and tasks and potential either pseudo sales or direct sales to the actual team members, giving them all of the details that they need in order to actually make the calls for you directly, or if you need assistance in terms of setting up your CRM systems or marketing campaigns through the advertising systems. through social media posting, whatever method you might be using for your marketing, they'd be able to run that for you. And of course, with just a little bit of training on your end of things, know how you do things and take over that task for you completely. So essentially they'd be able to take over every role and task that you can think of in terms of your business, except for the marketing plan. That's gotta still be you. You're the you're the genius behind the actual ideas of how to get the clients. We can't do that for you, unfortunately. But our job is to make sure we do
Nathan Smith:29:49
Yeah.
Batu Cet:29:55
Everything else, so you just focused on that essentially. But yeah, we can do everything else. Yeah.
Nathan Smith:30:01
Yeah, no, I mean I I felt like like you putting the example into like my agency just helped paint the picture of exactly what that looks like. So thank you.
Batu Cet:30:09
Yeah. Yeah, no problem, no problem.
Nathan Smith:30:13
Well, awesome. do you have anything that you want to leave the audience with here before we end?
Batu Cet:30:19
well I I would say that something I'd like to tell my clientele before the end of every meeting is to get creative when it comes to their tasks, you know, whether it's big with me or the use of AI tools or the use of team members you already have on your employee, maybe even potential partners, family members, even if you got a mom and shop. It doesn't matter. You gotta make sure that you take a tally of what you're doing.
What your team is doing, what needs to be done in your business, what you're slacking on too, because you just wouldn't get the time to do it yourself, and identify all of the things that need to be finished and say to yourself, is it worth it to either invest in AI, invest in a new team member, delegate tasks to existing team members, bring in family if need be, or just restructure things within my own schedule to identify what is taking away the most time for my day. and what I can give away. Because for me, life is about working to live, not living to work. We do these things so that we can make the funds that we need to become comfortable so that we can live our lives. A lot of people out there are doing incredibly well fiscally, but they're still working like 20 hours a day. Where's your life? It's gone. What what's this money for? Nothing. You know? So you need to live, you need to delegate tasks and you need to organize your thoughts in terms of what you want to do.
And what needs to be done and what other people can just do for you. Simple as that.
Nathan Smith:31:49
I love that, man. Well, it was great having you. if anybody wanna wants to get in touch with you, how can they do so?
Batu Cet:31:50
Yeah. Well thank you.
Batu Cet:31:55
yeah, of course. there's a couple of ways. the best way would be going to our website, which is industry rockstar outreach dot com. On the website, there's a a little button on the top that says free resources and guide that goes to my service kit. You get an idea of what we do can do for you. Or on the bottom, you can just go ahead and send us the ticket. Get a little p picture of me and Kane on the bottom there. You'll know where you where you came because we're back to back like this. And then just send us a message and we'll be able to help you out.
And of course you can go to my social media pages if you search Google Industry Rockstar Outreach and Services, you'll see my Facebook, Instagram, the whole shebang. Yeah.
Nathan Smith:32:31
Awesome. Well, Batu, thank you very much for joining us. Everybody listening here, thank you for joining the Why Marketing Sucks Podcast and we will see you next time.
Batu Cet:32:38
Thanks so much guys. Bye bye.
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